The Cheesecake Shop

Food Retail

The Cheesecake Shop's cakes are handcrafted and sold from local in-house bakeries. We customise cakes to meet a customer's particular need and offer a quick, often same-day service, to make any occasion feel extra special.

Our products are made from scratch with fresh, top quality ingredients by bakers who love their craft.

We don't just sell cakes, we provide a service and a solution whatever the celebration – whether its a birthday, Mother's Day, Father's Day, a christening, wedding, family gathering or BBQ.

topfranchise Award Highlights

#7 in Brand on topfranchise.com.au
Area
Food Retail
Business Established
1992
Units / Locations
183
FCA Member
Yes
Multi-Unit Ownership Allowed
Yes
Agreement Terms
5 years
Royalty Fee
9%
Average Set up Time
3-6 months
Ratio of Support Staff per Franchisee
1:20
Comparative Growth
Varies depending on location
Participation Rate
75%

Initial Investment

$400,000 including working capital

Training

Three week initial training program and two weeks in-store. Ongoing field support, training and meetings.

Marketing Support

3% covers national advertising, administration, social, digital, TV

Awards

Finalist for FCA Franchisor of The Year 2014

Business Model

With over 200 stores worldwide, we know a thing or two about franchisee training and support. Our initial training involves an intensive 6 week course and includes both theoretical and practical components. Once you complete your training course you can also call on the assistance of our skilled franchise business coaches and quality assurance team. These teams visit on a regular basis to provide guidance on how to improve the operation of your store.

Main Cost

Ingredients, Employment, Franchise Fees

Main Products or Services

Range of cheesecakes, mudcakes, tortes and desserts. Approximately 40 products in the core range. Franchisees also custom make cakes.

Future Plans

Continued product development. Store expansion. Review of business model. Improved marketing. Improved training and support.

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