Soul Origin

Fresh Fast Food

Soul Origin is one of the newest and fastest growing QSR franchise brands in Australia. After years of world travel and research we have brought to Australia a winning formula. Soul Origin is bringing high quality food with a trendy cafe vibe to a shopping centre near you. Healthy Fresh quick food for every Australian to enjoy. We sell salads, sandwiches and coffee. All our food is made fresh daily. Made today sold today is our motto. Our great coffee from one of Australias leading specialty coffee roasters brings regulars back daily. Soul Origins operational management and owners have all previously been franchisees in a retail environment. Hence we are a retail food franchise run by retailers. We make decisions based on previous experiences.

topfranchise Award Highlights

#5 franchise Overall on topfranchise.com.au
#7 franchise in Support on topfranchise.com.au
#4 franchise in Expansion on topfranchise.com.au
#6 franchise in Marketing on topfranchise.com.au
#10 franchise in Passion on topfranchise.com.au
Area
Fresh Fast Food
Business Established
2011
Units / Locations
77
FCA Member
Yes
Multi-Unit Ownership Allowed
Yes
Agreement Terms
Normally 7 years
Royalty Fee
9%
Average Set up Time
6 weeks
Ratio of Support Staff per Franchisee
1 per 10
Comparative Growth
2013 - 5 stores, 2014 - 13 stores, 2015 - 24 stores
Last Surveyed
2017
Participation Rate
65%

Initial Investment

$300,000 to $450,000

Training

3 to 4 weeks

Marketing Support

0% levy, built into Royalty Fee

Awards

QSR Best New Concept 2015

Business Model

Soul Origin offers a wide range of healthy and delicious breakfast and lunch options through franchised stores in shopping centres and shopping strips on the eastern seaboard of Australia. Our customer mix is 60% female and 40% male with the majority in the 18-45 year old bracket. All ingredients for cooked products are prepared at Soul Origin’s state of the art central commissary kitchen and made fresh daily in-store by experienced chefs. Highly professional operational head office staff, who combined have over 50 years of retail food experience, support the stores. To ensure the success of the Soul Origin franchise network our model ensures that there is adequate return on investment for the Franchisor and the Franchisees. This is achieved by focusing on minimising store establishment costs, keeping food costs low and good franchisee and site selection. Soul Origin is one of the strongest performers in the food court and is experiencing rapid growth.

Main Cost

Rent, Wages and Food Goods

Main Products or Services

Salads Sandwiches Coffee

Future Plans

We are looking to expand into new states and continue our growth. In 2015 Soul Origin grew 126% and we are focused on product development and to continue to push the boundaries of retailing. As an organisation we want to do more huge marketing promotions such as edible image in Martin Place where we gave away close to 2500 free lunches using Instagram as a currency. We want to bring new flavours to market and at a price that the everyday Aussie can afford and enjoy. Plus watch this space for the next big idea to propel Soul Origin to be on everyones lips! Top 10 franchise locations available: 1.Indooroopilly 2.Logan 3.Mt Gravatt 4.Central Park 5.Erina Fair 6.Chadstone 7.Eastlands 8.Narellan 9.Orion/Springfield 10.Robina

Testimonials

"Soul Origin is a young business led by a team of driven, experienced and value focused people.
 
I've watched this little seed grow fast into a sound business and observed that it is the time, energy and effort of the Soul team that has nurtured and maintained its foundation.
 
I am encouraged and admire how Soul Origin has handled, endured and come out stronger through obstacles, challenges and fishy situations. 
 
I am proud to be a part of this band wagon. This is only the beginning.
 
Kaizen, forever improving, is a word I think of when I hear about Soul Origin."
 
Sherwin Djamil
Parramatta
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