Mrs. Fields Bakery Cafe

Coffee and Cookies

Mrs. Fields Bakery Cafe is more than a Cafe. Mrs. Fields is all about making people feel good through simple, special moments. Whether it be nibbling on a soft-baked cookie, enjoying an award-winning coffee, roasted exclusively by Mrs. Fields or sitting down to grab a bite for lunch- whether it be a toastie, a pie or any of our other savoury offerings... we want to serve up moments made better, every time. 

topfranchise Award Highlights

#7 franchise Overall on topfranchise.com.au
#5 franchise in Marketing on topfranchise.com.au
#6 franchise in Support on topfranchise.com.au
#8 franchise in Expansion on topfranchise.com.au
#9 franchise in Brand on topfranchise.com.au
#10 franchise in Passion on topfranchise.com.au
Area
Coffee and Cookies
Business Established
1977
Units / Locations
41
FCA Member
Yes
Multi-Unit Ownership Allowed
Yes
Agreement Terms
5-7 years to match lease
Royalty Fee
6% of Net Sales
Average Set up Time
90 Days
Ratio of Support Staff per Franchisee
1:4
Last Surveyed
August 2018
Participation Rate
55%

Initial Investment

From $199,000 + GST

Training

3 Weeks Initial Training with ongoing support and coaching

Marketing Support

2% - National and Local Promotions and Branding Activities

Awards

Top 10 Overall Franchise

Business Model

A typical Mrs. Fields Bakery Cafe franchise is located in a busy shopping centre or mass transit location including airports and rail stations. We provide you the opportunity to call the shots in your own cafe business all whilst having the ongoing support of a franchise system,  including comprehensive product training, marketing systems, business coaching and much more. Our close knit support team are 100% committed to the success of our franchisees. 

Main Cost

Product, Labour, Rent

Main Products or Services

Coffee, Sweet Treats, Savoury Items

Future Plans

In recent years we have been successful in launching the re-brand of Mrs. Fields ensuring we remain relevant in the ever changing face of retail. We've also launched a number of great new products not only expand our offering but to evolve with the ongoing demands of the consumer. We are proud to maintain a steady growth of store numbers and look forward to taking the Mrs. Fields brand even further in the future.

Testimonials

After emigrating to Australia in 2005, Puneet and Kavina saw Mrs. Fields as a great opportunity to learn about business whilst establishing their family in Australia.  After renewing their Franchise in both 2007 and 2013, they have gone on to experience great growth in this time.
 
Puneet and Kavina Bardolia: Franchisees at Mrs. Fields Carindale (QLD)
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