Mister Minit Franchise
The Minit Company operates 281 Mister Minit shops throughout Australia, New Zealand and South East Asia. The brand celebrates 60 years anniversary in 2017. It is the clear market leader in the sectors of shoe repairs, key duplication, engraving and watch servicing. After introducing car key and remote duplication they have fast become world leader in aftermarket car key duplication. The majority of these services are provided through an extensive network of skilled franchisees. The company recognised that providing a first rate level of customer service necessitated having 'great people'. As such, Mister Minit's franchising system is based not on the capital franchisees invest, but rather on their skills, values and service focus.
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Units / Locations
Multi-Unit Ownership Allowed
Average Set up Time
Ratio of Support Staff per Franchisee
The Mister Minit franchise is a little different to the standard type of franchise. There is only a small up front financial commitment and the payment of stock and materials. The weekly franchise fees are fixed rather than expressed as a percentage of sales. The other main difference is that the franchisee will purchase a franchise for an established shop. The established customer base and trading record gives the franchisee the opportunity to potentially generate returns more quickly than if it was building a business from scratch.
Main Products or Services
The Company consistently updates a rolling Five Year Business Plan and for the last 7 years has achieved its commitments. It is likely that Minit will open 10-12 new shops, typically in existing shopping centres for the upcoming year. However, due to the company only franchsing shops with an established trading history, it is unlikely any of these shops will be franchised for at least 12 months post opening. Growth in franchising numbers will come from the existing portfolio of non-franchised Minit shops that have a well established trading performance (typically over many years) and thus provide the franchisee relatively low risk entry.